Tough economic times will not be dampening romantic spirits this year with more than half of Britain’s adults intending to celebrate Valentine’s Day.
Proving romance is not dead, research from Consumerintelligence.com found people are set to spend an average £55 on their loved ones. This represents a collective spend of £1.46billion on cards, gifts and going out this February 14.
Men are set to be the biggest spenders, forking out an average £70 each on amorous purchases. Women intend to spend around £39 each.
Ian Hughes, Managing Director of Consumer Intelligence, said: “Despite the current difficult economic climate, our research reveals that people aren’t intending to forgo celebrating Valentine’s Day this year, which spells good news for the many retailers and restaurants who look forward to the February date providing a boost in their takings after the Christmas spend and January sales have come to an end.”
Sending a card, buying a present, going for a meal and buying flowers featured among the top five ways to celebrate Valentine’s Day.